New European Privacy Rules To Be Backed By Apple’s Cook At Brussels Event

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According to prepared remarks for delivery at a Brussels event, it is expected that Tim Cook, Apple’s Chief Executive will applaud the new European privacy laws and acknowledge Apple’s support for stringent and strong laws to protect the use of data in Europe and the United States.

Ahead of a gathering of international privacy regulators on Wednesday, the remarks seen and reported by Reuters reveal that Cook will elaborate on how Europe’s General Data Protection Regulation (GDPR) is an example of how “good policy and political will can come together to protect the rights of us all”.

A comprehensive federal privacy law in the United States was also expected to be endorsed by Cook making it the strongest statement by Apple till now.

Recent breaches of data privacy due to their magnitude have involved millions of internet and social media users in United States as well as Europe following which, issues over data use and protection have gained immense significance.

The two- day International Conference of Data Protection and Privacy Commissioners will have Cook as the keynote speaker amongst the various executives from U.S. tech companies also attending to present their take at the event.

CEOs of Facebook and Google, Mark Zuckerberg and Sundar Pichai respectively will not be able to attend the Conference in person; however will be presenting their views via video messages.

Cook is further expected to say that privacy is a fundamental human right and the full potential of technology can only be utilized with full faith and confidence of the people who are meant to use it. This is aligned with Apple’s belief system which designs its products in a manner that the user data cannot be viewed by the company. Sending Cook in person was a rather expected move by Apple. Furthermore, Cook believes that Facebook’s business model relies on extracting detailed personal information of the users in order to target advertisers which he has condemned publicly as well.

New federal privacy regulations will be backed by other U.S. tech giants that include Amazon, Twitter Inc, Alphabet Inc and Charter Communications Inc. These companies have been concerned about state- level privacy laws in the United States as it becomes difficult to comply with multiple laws, thus a uniform federal law is welcomed by all as it can supersede state- level rules, for instance the one signed into a law by California Governor Jerry Brown.

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